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Hybridization - Innovation Should Be Integrated
Innovation competencies should not be practiced as stand-alone methodologies. Just as incremental learning needs to be integrated with a prior knowledge base, innovation competencies need to be integrated with other competencies in an organization. Read the full article. May 5, 2008
Three Phases of a Comprehensive Innovation Strategy
A verbal commitment to creating innovative products is often senior leadership’s response to a company’s poor financial performance. A commitment to the intentional creation of new products needs to be comprehensive by a company and its management. Read the full article. April 21, 2008
Innovation Evaluation Framework: Use Completeness
Many innovations are technical capabilities looking for a problem to solve, rather than a complete solution. This problem is true whether the innovations are products, services or business models. Read the full article. April 14, 2008
Begin a Systematic Innovation Practice - Step Four
Successful businesses grow through in-house innovations; the challenge is deciding what to innovate. Companies must learn to identify opportunities for dramatic growth through disruptive innovations. Read the full article. March 24, 2008
Innovation Evaluation Framework: Use Community
Evaluating an innovation by community can reduce switching barriers for consumers in at least two regards: 1) a community demonstrates that other people have made the change successfully and 2) a community becomes an advocate for the innovation. Read the full article. March 10, 2008
Innovation Evaluation Framework: Use Convenience
For an innovation to succeed, it must offer more convenience than the existing solution. Whether the target consumer or customer is a homemaker or an executive, innovations that improve convenience over existing solutions will attract attention. Read the full article. February 11, 2008
Begin a Systematic Innovation Practice: Step Three
With an understanding of the types of, and strategic planning aspects of, innovation, the next step for a company’s leadership is committing to innovation for its value proposition. Read the full article. January 28, 2008
Innovation Evaluation Framework: Use Choice and Control
Innovations that offer more choice and control create an atmosphere of trust and lead to the adoption of new solutions. Increased choice and control offer immediate, tangible benefits to a consumer. Read the full article. January 14, 2008
