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Outcome-Driven Innovation
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Posted by: Claude Meylan
Posted on: Wednesday, 17th December 2008, 5:41 AM.
This method is helpful if you need to broaden the scope of your search for new successful products. The value model is a very good tool to start with and the way to formulate a desired outcome may be considered as unique and elegant. But I'm not sure we need to look for up to 150 statements to be satisfied with the captured outcomes! I would better use the TRIZ parameters to list all requirements... Anyway, the outcome-driven process helps a group to develop a plan for innovation in a simple and effective manner. Not sure is if this approach would lead to breakthrough ideas. Just asking the customer - whatever the questions are - is not enough: you still need other methods and insight! According to my own experience, TRIZ may be used in parallel (but not necessarily to facilitate the group sessions!) and bring an other dimension to the creative thinking process. In some situations, this combination may help to identify ideas, scientific effects and solutions "outside the box"...
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