Innovation: Art, Blue Ocean, Dilemma

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Psychological stimulation is a limited and inefficient approach to innovation. These types of processes, as well as massive trial and error as practiced by Edison, were fine until we gained an undertanding that creativity and innovation are sciences and not psychology. Many years of TRIZ use has shown that it can solve problems other techniques cannot and that it is not neccessary to rely on random stimulation in the shower or book reading to be creative. This left brained approach is contrary to our long held beliefs in this area, but anyone truly serious about creativity and innovation needs to understand TRIZ. Thes comments do not necessarily apply to pure art, advertising, etc. areas, though TRIZ has made special impact in the advertising area.

The barriers to acdeptance of TRIZ are normally two. First, ego. The idea that a problem may have already been solved in a parallel universe strikes at the heart of our feeling that our problem are special and unique. I have been practicing TRIZ for 8 years (as well as being certified in the psychologically based techniques) and haven't seen one yet. Second, it requires significant problem definition time as opposed to generating hundreds of non-useful ideas that have to be filtered and discarded. This up fron problem definition time to generalize a problem and relate it to existing inventive patterns is something that some individuals and organizations simply won't do. They would rather solve the wrong problem ten times instead of the correct problem once. I don't have a solution to either problem (welcome ideas!).