Innovation: Art, Blue Ocean, Dilemma

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I agree with "rallythevoices"--beginners can make significant breakthroughs with a very small amount of TRIZ knowledge.   And, after they have made those advances, then they are motivated to learn more and do more sophisticated applications of TRIZ.

When I do "one hour TRIZ"  (usually a dinner meeting talk) I introduce the concept of ideality, a taste of the 40 principles,  and the radical idea that tradeoffs are bad, because they require something to get worse for something else to get better.  Almost every time I get e-mail a few days later that someone has solved a problem that was a big roadblock in their industry--wow, that feels good, and I know I've gotten someone else started learning TRIZ.