Innovation: Art, Blue Ocean, Dilemma

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Brian,

Please read "Theory of Inventive Problem Solving" by Gene Altshuler who studied inventors and their methodology (which the inventors themselves did not recognize) for all his life.  Subscribe to the Triz Journal.  Read the articles for how and what people are doing.  If you have the money, go to Invention Machine and buy their Tech Optimizer software - probably the most useful tool to discover and utilize Altshulers 40 principles.   Anyone can become an inventor and be innovative as long as you remain teachable.  Those who rely on the "art form" and "inspiration" are no longer leading the way when it comes to inventing.