Axiomatic Innovation

Ellebele:

Organizations with diverse product portfolios will adapt a diverse approach to Preservation and Evolution. Some products will be mature in their net profitability periods while others have significant profitability ahead of them. The mature products will need to evolve in order to maintain market share and continue to generate profits. Functions and features will need to be added to those products or in some cases, the next generation (S-curve) of that particular concept will need to be initiated. Those products that have significant profitability to come will need to be optimized. Optimizing profit generating products provides the stability and financial resources to fund the development of new products to replace those that are mature. This cycle will repeat ad infinitum.

So you see, the more complex an organizations portfolio, the more complex the application of a systematic innovation protocal becomes. Also, the bias between Preservation and Evolution in an organization will change as the market environment does. Therefore, the organizations need also to be agile and aware of the constantly evolving marketscape.